INTRODUCTION:
Everybody has a favourite ad. We remember them well because of our emotional attachment to them. This shows the effect storytelling can have on those you seek to engage with.
Effective storytellers capture their audience, lead them in a direction they want, and leave them with new knowledge or a value they may carry with them for the rest of their lives.
Allow people to get a sense of who you are by telling great stories about your brand. It is a great tool in a sales professional’s toolkit. Be persuasive to move your potential customers to be connected to you and your brand.
This skill can be applied in presentations, meetings, sales pitches, and even in casual verbal communication.
This workshop introduces the concept of storytelling, its value and how sales professionals can use it in the sales process.
Program Objectives
- Connectand engage with stories
- Persuadeand influence others to act
- Organizeand structure your story for better outcomes
- Applydelivery tools to enhance your story delivery
- Usestories in the sales process
- Connecton social media with stories
Key Outcomes
Upon completing this course, participants will:
- Understandthe value of business story
- Understandthe basic story telling
- MasterArea-47 openers in
- UsePREP in presentation
- Applyingbasic storytelling
- Usestorytelling in different situations
- Starttheir