Date : 13/05/2025 - 14/05/2025
Time : 9:00 am - 5:00 pm
Location : The HUB, Jaya One, PJ
Contact Person : Esther Yong
Email : inquiry@knowledgehub-asia.com
Mobile : +012-2662728
Office Tel : +603-7622 0578
Normal Rate : MYR 0.00
Promotion Rate : Contact us for discounted rate.
INTRODUCTION:
Everybody has a favourite ad. We remember them well because of our emotional attachment to them. This shows the effect storytelling can have on those you seek to engage with.
Effective storytellers capture their audience, lead them in a direction they want, and leave them with new knowledge or a value they may carry with them for the rest of their lives.
Allow people to get a sense of who you are by telling great stories about your brand. It is a great tool in a sales professional’s toolkit. Be persuasive to move your potential customers to be connected to you and your brand.
This skill can be applied in presentations, meetings, sales pitches, and even in casual verbal communication.
This workshop introduces the concept of storytelling, its value and how sales professionals can use it in the sales process.
Program Objectives
- Connectand engage with stories
- Persuadeand influence others to act
- Organizeand structure your story for better outcomes
- Applydelivery tools to enhance your story delivery
- Usestories in the sales process
- Connecton social media with stories
Key Outcomes
Upon completing this course, participants will:
- Understandthe value of business story
- Understandthe basic story telling
- MasterArea-47 openers in
- UsePREP in presentation
- Applyingbasic storytelling
- Usestorytelling in different situations
- Starttheir
Who should attend
- AllSales Professionals
- AllSales Support Professionals
- ClientAccount Managers
- Customer-facingStaff
- Managers,Executives
- Consultants
- MarketingProfessionals
- Entrepreneursand Business Owners
Methodologies
Interactive learning in two-way communication (lectures, discussions, activities, reflections, presentations, assignments
Key Topics
Module 1 : Introduction
- Whatis business storytelling
- Factstell, Stories Sell
- Objectives,Value of business story telling
- Thismodule contains group discussions and at least 1 exercise
Module 2 : Fundamentals of Presentations
- Structureof presentations
- Area-47Openers
- PREPfor persuasive communication
- Thismodule includes group discussions and 2 exercises
Module 3 : The Storytelling Structure
- Must-haveelements of a business story
- SCECORES
- Spokenassignment (individual)
- Otherstructures
Module 4 : Delivery Tools
- MerahbianTheory
- Para-verbalcommunication
- Bodylanguage & gesturing
- Languagetools
- Belly-buttonrule
Module 5 : Situational Application
- Usingstories in different parts of the sales process
- Spokenassignment
Module 6 : Stories on Social Media (Linkedin)
- Youare a brand ambassador
- Contentstrategy without overselling
- WrittenAssignment
- SocialMedia Etiquette
Gina Phan
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| Certified Professional Trainer, IPMA (UK) | HRDF-certified Trainer (Cert. No. 4413) | EnSync SPEED Facilitator | Certified Leading Dimensions Profile (LDP) Trainer (Cert. No. 12518038) | Certified REACH Practitioner (Cert No. 14726271) | Training Needs Analysis, HRDF (Malaysia) | Certificate in Digital Marketing for SMEs, Digital Marketing Consultancy (Malaysia) | Bachelor of Science, York University (Canada) | Trainer & Consultant | |
Highlights:
AccomplishedManaging Director of an international company
Salesleadership for 20 years
Businessleadership and primary contract negotiator (regional)
Primarybusiness liaison and communicator
Gina Phan is a soft-skills trainer and business consultant who is passionate about helping people with their workplace performance skills. She is a successful practitioner of the skills she shares with her training participants — sales, negotiations, problem-solving, and written and spoken business communication.
During her formative years in the IT industry, Gina found that sales skills that were focussed on relationship-building are important assets to a professional. Using these assets, she managed key accounts which involved customers who provided recurring revenue for more than 20 years. As a result, the business she managed grew from just being a local player to one that’s served customers in 5 countries. With a continual process in professional development, her work today reflects her experience as an accomplished leader in sales.
Gina’s aims to empower her training participants by guiding using a structured approach, creating a safe space for learning, and creating solutions for themselves. She engages them using a combination of instructions and coaching methods so that participants can internalise what is learned. Using simulations, role-plays, games and activities, participants will be able to understand each learning point better.
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Here are some of the organisations Gina has worked with: |
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For registration please Contact :
Email : inquiry@knowledgehub-asia.comContact Person : Esther Yong
Mobile : +012-2662728
Office Tel : +603-7622 0578