Strategic Management and Leadership

Date : 01/09/2016 - 02/09/2016
Time : 9:00 am - 5:00 pm
Location : Armada Hotel

Contact Person : Esther Yong
Email : inquiry@knowledgehub-asia.com
Mobile : +012-2662728
Office Tel : +603-7622 0578
Normal Rate : MYR 1,900.00
Promotion Rate : Contact us for discounted rate.

Introduction

Growing a business means making many decisions about the way you want to expand your operation. Creating a strategic plan is a key component of planning for growth.

Course Objectives

Upon completion of this programme, the participants will be able to:

• Acquire an in-depth understanding of the key analytical tools used in strategy formulation.
• Benefit from a holistic decision-making and creative thinking process.
• Understand the application of the strategic analysis tools to the problems and issues faced within their industries.
• Be exposed to diverse perspectives for analyzing strategic problems.
• Gain an insight into the best practices in strategy formulation and implementation.
• Witness a visible impact in terms of creative and breakthrough strategies.

Course Outline

MODULE 1 – THE THREE STRATEGY-MAKING TASKS (VISION / MISSION & OBJECTIVES)

• Understanding the characteristics of a Strategic Vision and Mission / Business Definitions /
• Defining a Company’s Business / Broad or Narrow Mission Statement

MODULE 2 – MATCHING STRATEGY TO A COMPANY’S SITUATION

• Shared Values & Company’s Culture

MODULE 3 – INDUSTRY AND COMPETITIVE ANALYSIS

• Understanding Industry Attractiveness & Competitive Conditions

MODULE 4 – COMPANY’S SITUATION ANALYSIS

• Company’s Opportunities & Threats
• Corporate Social Responsibility
• Strength & Weakness

MODULE 5 – OBJECTIVES, STRATEGY AND COMPETITIVE ADVANTAGE

• What kind of Objectives to set
• Managerial Value of Objectives
• Short-range & Long-range Objectives
• All Managers Need Objectives
• Rule for Stating Objectives
• Why have Performance Objectives
• Objectives Need to be Time-Based

MODULE 6 – CORPORATE STRATEGIES

• What is Corporate Strategy?
• Tasks of Corporate Strategy
• What Business Strategy involves?
• What is Business Strategy?
• Functional Strategies
• Operating Strategies

MODULE 7 – IMPLEMENTING STRATEGIES

• How to Craft a Strategy
• Characteristic of strategy-Making
• Budgets, Policies, Best Practices, Support, Systems and Rewards
• Strategic vs Financial Objectives
• Communicating the Vision
• Mission Statement for Functional Departments
• Managerial Value of a Strategic Vision & Mission (Example of a Strategic Vision)
• Culture and Leadership

MODULE 8 – LEADERS ENHANCING EFFECTIVENESS

• Developing leadership skills to enhance the efficiency and effectiveness of your team in achieving the organization’s strategic objectives and goals

MODULE 9 – ANCHORING INFLUENCE

• Developing and applying constructive and personal styles of persuasion which is an essential ingredient of leading and driving initiatives

MODULE 10 – COACHING HIGH PERFORMANCE

• The importance of coaching as a Leadership tool in motivating performance and achieving results

Methodology

This stimulating program will maximizes the understanding and learning through lecture, discussion, case studies and practical activities.

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