Date : 10/05/2018 - 11/05/2018
Time : All Day
Location : Crystal Crown Hotel, Petaling Jaya, Malaysia
Contact Person : Esther Yong
Email : inquiry@knowledgehub-asia.com
Mobile : +012-2662728
Office Tel : +603-7622 0578
Normal Rate : MYR 0.00
Promotion Rate : Contact us for discounted rate.
INTRODUCTION:
Google is known as the biggest search engine in the world with more 5 billion searches daily. This platform serves more than 5 million businesses globally to reach their customer at anytime & anywhere!
With billions searches daily on Google, your customer is looking for your services and products all the time. However, often businesses are ignoring the already available demand on Google because the lack of knowledge and skills of Google advertising.
The objective of this training is, to help the participants with the necessary knowledge and skills by using various learning methods in order for them to be able to execute Google advertising campaigns based on the company goals or business nature.
At the end of the training program, this program shall be able to help the participants to:
- Understand the importance of Google Adwords
- Know the Do’s & Don’t in Google AdWords
- Choose a relevant campaign type based on the marketing objectives
- Able to plan, launch, monitor and optimize Google AdWords campaigns
- Utilize advanced Google AdWords targeting
PRE-REQUREMENT
All participants are require to bring along their labptop as this is a hands-on training. It is advisable to bring laptop installed with google crome.
WHO SHOULD ATTEND
This course is suitable to all levels of employees who want to enhance their digital marketing skill in order to help businesses growing in the digital world. These include SME business owner, copywriter, digital marketers, business development, social media, public relations, branding, sales representative, and content marketer.
METHODOLOGY
We believe in “real world application” which means we are committed to provide hands-on training to ensure all participants are able to practise on the knowledge they received in the training. Our training include, quizzes, scenario based practise, demonstration, Q&A and others.
COURSE CONTENT
1. Google AdWords
- Introduction to Google AdWords
- Why Google AdWords
2. Campaign Preparation
- Campaign Structure
- Creating Effective Ads Content (Search Ads)
- How to use Keyword Planner
3. Google Search Campaign
- Search Campaign Creations
- Ad Extensions Integration
4. Google Display Campaign
- GDN Targeting
- Creating Effective GDN Ads
- Creating Effective Gmail Ads
- Creating Effective YouTube Ad
5. Campaign Optimization
- Analyzing Campaign Reports
- Campaign Optimization
6. Custom Targeting
- Creating Search, YouTube, & Display Remarketing
- Audience Segmentation
- Similar Audience List Creation
- Customer List Creation
- Google Tools & Important Link Resources
For registration please Contact :
Email : inquiry@knowledgehub-asia.comContact Person : Esther Yong
Mobile : +012-2662728
Office Tel : +603-7622 0578