Strategic Management & Leadership

Date/Time Time Event Name Venue
07/09/2017 - 08/09/2017 1:00 am - 9:00 am Strategic Management & Leadership Armada Hotel, Petaling Jaya, Malaysia, Petaling Jaya
06/03/2017 - 07/03/2017 1:00 am - 9:00 am Strategic Management & Leadership Armada Hotel, Petaling Jaya
01/09/2016 - 02/09/2016 1:00 am - 9:00 am Strategic Management and Leadership Armada Hotel, Petaling Jaya
01/03/2016 - 02/03/2016 1:00 am - 9:00 am Strategic Management & Leadership Armada Hotel, Petaling Jaya

Introduction

Growing a business means making many decisions about the way you want to expand your operation. Creating a strategic plan is a key component of planning for growth.

Course Objectives

Upon completion of this programme, the participants will be able to:

  • Acquire an in-depth understanding of the key analytical tools used in strategy formulation.
  • Benefit from a holistic decision-making and creative thinking process.
  • Understand the application of the strategic analysis tools to the problems and issues faced within their industries.
  • Be exposed to diverse perspectives for analyzing strategic problems.
  • Gain an insight into the best practices in strategy formulation and implementation.
  • Witness a visible impact in terms of creative and breakthrough strategies.

Course Outline

D A Y  1

MODULE 1 – THE THREE STRATEGY-MAKING TASKS (VISION / MISSION & OBJECTIVES)

  • Understanding the characteristics of a Strategic Vision and Mission / Business Definitions /
  • Defining a Company’s Business / Broad or Narrow Mission Statement

MODULE 2 – MATCHING STRATEGY TO A COMPANY’S SITUATION

  • Shared Values & Company’s Culture

MODULE 3 – INDUSTRY AND COMPETITIVE ANALYSIS

  • Understanding Industry Attractiveness & Competitive Conditions

MODULE 4 – COMPANY’S SITUATION ANALYSIS

  • Company’s Opportunities & Threats
  • Corporate Social Responsibility
  • Strength & Weakness

MODULE 5 – OBJECTIVES, STRATEGY AND COMPETITIVE ADVANTAGE

  • What kind of Objectives to set
  • Managerial Value of Objectives
  • Short-range & Long-range Objectives
  • All Managers Need Objectives
  • Rule for Stating Objectives
  • Why have Performance Objectives
  • Objectives Need to be Time-Based

D A Y  2

MODULE 6 – CORPORATE STRATEGIES

  • What is Corporate Strategy?
  • Tasks of Corporate Strategy
  • What Business Strategy involves?
  • What is Business Strategy?
  • Functional Strategies
  • Operating Strategies

MODULE 7 – IMPLEMENTING STRATEGIES

  • How to Craft a Strategy
  • Characteristic of strategy-Making
  • Budgets, Policies, Best Practices, Support, Systems and Rewards
  • Strategic vs Financial Objectives
  • Communicating the Vision
  • Mission Statement for Functional Departments
  • Managerial Value of a Strategic Vision & Mission (Example of a Strategic Vision)
  • Culture and Leadership

MODULE 8 – LEADERS ENHANCING EFFECTIVENESS

  • Developing leadership skills to enhance the efficiency and effectiveness of your team in achieving the organization’s strategic objectives and goals

MODULE 9 – ANCHORING INFLUENCE

  • Developing and applying constructive and personal styles of persuasion which is an essential ingredient of leading and driving initiatives

MODULE 10 – COACHING HIGH PERFORMANCE

  • The importance of coaching as a Leadership tool in motivating performance and achieving results

Methodology

This stimulating program will maximizes the understanding and learning through lecture, discussion, case studies and practical activities.

 

 

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